Do you know what we’ll tell you now, and with what you will not argue? You can’t stop progress! It affects all aspects of human life without exception. Even such seemingly conservative aspects as IQOS Heets sticks.
Smoking tobacco is not only a physiological but also a psychological habit that is difficult to get rid of. And here new technologies come to our aid. Which allow to significantly reduce the risks associated with the use of tobacco and nicotine.
Innovation is always a theory that has not been confirmed by practice, and a rich field for experiments. You have to work in constant time pressure, since when launching a new product, there is much more work than time, and you have to test each hypothesis for promotion very quickly.
In the case of IQOS Heets sticks, the research lasted more than ten years. As a result, a fundamentally new product – IQOS Heets sticks – has emerged that reflects the consumer demand for reducing the harm to health from smoking and is actually revolutionizing the entire tobacco industry.
When an innovative product enters the market, it is right to prioritize how people perceive the product. It became important for us not to sell, but to help us understand why to use the new IQOS Heets sticks.
We have trained all consultants at the points of sale to conduct a dialogue so as to find out the true needs. For example, a simple open-ended question “What does not suit you? What would you like to change? ”Helps to obtain valuable information. Different users of the same product have different wishes to buy it. By helping shape a need, you are proposing an innovative product as a solution.
When we turned our early adopters into brand ambassadors, we got the support we needed and word of mouth started talking about us. Customers also started talking, and it’s important to listen and improve the customer experience.
For example, based on the analysis and study of customer experience, we rebuilt the distribution model – a product can be innovative, but user habits remain. There is no need to complicate the usual processes.